Design and build for global government climate change initiative

MCA4climate is a major initiative designed to help governments, particularly in developing countries, identify climate policies and measures that are low cost, environmentally effective and consistent with national development goals.

It provides a structured approach to assessing and prioritising climate policy actions, while taking into account economic, social and environmental costs and benefits.  MCA4climate challenges the widely-held perception that tackling climate change is costly, and highlights the potential developmental benefits of addressing climate change.

Brief

Following our award-winning work for The Climate Group, MCA4Climate commissioned Red Ant to

• develop a clean, compelling website
• ensure that its online presence efficiently transmits its message to key decision makers in governments across the globe

Red Ant strategy

• Design and build a message-driven website which:
• Gives ease of access to key documents, contacts and climate experts
• Provides an authoritative and practical resource for governments to use when considering environmental policy

Tactics

• Clear and concise areas of information, covering MC4A guidance, a list of experts involved and blog posts on a variety of subjects related to climate change
• User journey designed to appeal to an international audience via ease of navigation, straightforward content and comprehensive resource listing
• A tailored content management system gives MCA4Climate complete control over the content and the timing of updates

MCA4Climate