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B2B digital strategy

Dairy Crest banner

Brief

Dairy Crest wanted to:

  • refresh Foodservice - its online B2B brand 
  • maximise business and revenue opportunities

Red Ant strategy

  • Create an online presence that enhances the desirability and awareness of the Dairy Crest Foodservice brand, as well as acting as a valuable sales tool.

Tactics

  • Site designed to offer user friendly interfaces and navigation to provide an intuitive and welcoming user experience
  • Develop a valuable information resource to entice visitors to return
  • Entice trade visitors to purchase products and improve conversion rates
  • Allow for scalability and integration for future expansion
  • Achieve a high search engine ranking that drives visitors to the website


www.dairycrestfoodservice.co.uk

Dairy Crest is the UK’s leading chilled dairy foods company. It manufactures a range of brands including the award-winning Cathedral City cheddar, Clover spread, Country Life butter and Frijj, the top-selling flavoured milk drink. Its catering arm, Dairy Crest Foodservice, is the fourth largest in the UK and serves over 35,000 customers across all sectors including hotels, restaurants, schools, cafes, convenience stores, hospitals and care-homes.

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