Customer retention strategy through partnership programme

Brief

American Express worked with Red Ant to support its Top Treats campaign, run in partnership with toptable.com, Europe's leading restaurant reservation, review and search site:

To develop Top Treats, a website offering American Express cardmembers exclusive deals and bonus rewards at restaurants across the UK
To allow cardmembers to search for and book restaurants online through the Top Treats initiative
To promote the fact that cardmembers would receive double reward points for all bookings made through Top Treats and paid for using their American Express card

Tactics

Top Treats website built to offer visitors easy access to restaurant searches and booking
Site focus on double reward points and restaurants accepting American Express
Site optimised for smartphones for ease of access and use on the go

Results

Campaign hailed as one of the smoothest and most successful for American Express in the UK
Amex was so impressed with the results that it commissioned Red Ant to develop the initiative to run throughout the year

Red Ant and Topshop deliver true multichannel engagement on the iPhone with release of new app

Red Ant has designed and developed a market-leading iPhone app for Topshop, with a unique featureset which engages with customers in-store, at home and online. In just 4 weeks it has been downloaded 280,000 times and has an average 4.5 star rating in the App Store.

Posted: 30/01/2012