Design and build enhanced sales platform
Brief
Websters wanted to improve conversions, increase traffic, secure additional sales and generally increase its overall online turnover.
Red Ant strategy
- Simplify and enhance the customer experience using the website as virtual shop
- Improve issues with usability and accessibility
Tactics
- Redesign and rebuild website to reflect company aims
- Put in place a robust SEO strategy
- Tailored content management system allowing Websters to control and update content quickly and easily
