Design and build for international audience
.jpg)
Tactics
The Climate Group’s goal was to increase traffic to its website through:
- ‘stand out’ design conveying the Group as a dynamic, exciting, optimistic, authoritative and leading global organisation.
- giving visitors easy access to its extensive information and resources
- use of new technologies, applications and other enhancements to make the site and content more engaging and interesting for users
- speaking to and engaging with its global target audience
Red Ant strategy
Design and build a creative, engaging, innovative online experience for visitors to The Climate Group which offers:
- A clear user journey experience
- Rapid access to relevant information across different platforms
Tactics
- Redesigned site includes blogs, interviews, events, reports and publications
- Social engagement through all core networks
- A tailored content management system gives The Climate Group control over the content and the timing of updates
- Inclusion of Global brands, climate strategies and policies
- Tagging and content type grouping
- Focus on engaging video and audio
- Additional site development for key campaigns - Smart 2020 – a campaign to encourage use of ICT resources to reduce carbon footprint
.jpg)
