Digital brand repositioning and eCommerce development
Brief
Originally two separate entities, Letts and Lonsdale wanted to reposition their digital brand to increase online revenue.
Red Ant strategy
- Combine the Letts Educational and Lonsdale websites into one integrated site.
Tactics
- Design and build a full eCommerce site to enable Letts to maximise revenue driving opportunities
- Create a community feel to enhance loyalty from teachers, parents and students alike
- Focus on different personas and user journeys to allow creation of key revenue opportunities and development of appropriate features for the teachers, parents and students to benefit from
- Focus attention on search functionality, allowing users to search using multiple criteria such as key stage, age range, subject or digital product, as well as the free search area
Results
- High browse time on site
- Revenue generation opportunities have greatly increased
- Simple navigation for the target audiences
.jpg)
