eCommerce website for music downloads and purchase

Brief

Toolroom wanted to create a website that captivated the audience and delivered a musical and online experience which reflected the culture of the label.

Red Ant strategy

• Design and build a website that encourages users to download and purchase music from Toolroom rather than its competitors.

Tactics

• A full eCommerce website with multi-currency and merchandising facilities to offer a complete range of formats and purchasing opportunities
• The site includes an integrated audio player, which allowed users to create their own track listing and purchase music
• The download generation has a mobile version of the site to cater for music downloads on the move