Full digital strategy including SEO, PPC and content management

Brief

L & Q was looking to refresh its existing online presence with a new, intuitive and engaging design, enhancing the current customer service experience.

Red Ant strategy

Develop a site that communicates to potential home buyers while engaging existing clients for property services.

Tactics

• Completely new, improved online identity and tailored content management system, giving L&Q control over content and updates
• Full property searching functionality across postcode, area, town or marketing name
• Advanced map search allows filtering by price, features and income
• Features for current residents to find information on maintenance in their area.
• Landing page with clear calls to action
• Geo-targeted PPC campaign

Results

• Improved SEO listings for natural search
• Improved customer service engagement