Global online strategy including SEO, content management and secure intranet

Brief

Mayflex were looking to redevelop their website to improve client experience and revenues, and empower the Mayflex brand on a global scale.

Red Ant strategy

• Create an online presence that enhances but complements the Mayflex brand
• Deliver a complete online strategy including search engine optimisation and content management system
• Set up an intranet to securely share any part of the organisation’s information and operational systems with employees

Tactics

• Website design and build offers an online brand experience with new intuitive content while keeping the user journey simple and easy to navigate
• New functionality allows existing and potential customers to receive a quote on products
• Related products and services to promote cross sell and up sell
• Integrated with stock and order management system
• Intranet allows employees across Mayflex and sister companies to view all information surrounding the organisation