Global strategy for site development including SEO and social

Brief

Changeboard wanted its visitors to have an online experience which would:

• create and increase engagement
• position the brand as the leading global industry job board
• increase revenues

Tactics

• Develop a site which would create lifecycle touchpoints for users through three core functions - jobs, content and community.

Tactics

• Set up profiles of users to create individual advocates of the brand, full management of user behaviour and engagement techniques
• A tailored content management system gives Changeboard control over the content and the timing of updates
• Full SEO strategy and social through twitter, LinkedIn and blog outreaching

Results

• The site has the highest unique users, page impressions and job numbers of all specialist HR job sites
• More than 64,000 unique users
• More than 34,000 email subscribers