Iconic brand design and build
Brief
Andrex wanted to target and educate parents and nurseries about its Andrex Kids initiative, provide games and competitions and promote new products.
Red Ant strategy
- Support Andrex’ objective by developing a bold, colourful and informative microsite
Tactics
- Drive data capture by offering coupon downloads
- Competitions for parents and nurseries
- A user journey to incentivise parents to read more and kids to be engaged with the site, including images, games and activities all based on the iconic puppy theme
Results
- 40,090 clicks through to the games link with 40% of those being repeat visitors
- 7,771 competition entries in just over a month
.jpg)
.jpg)
