Multi-site design and build with bespoke content management system

Brief

Clarion Retail wanted an online presence to encourage businesses to exhibit at its shows and increase visitor numbers.

Red Ant strategy

• Create multiple websites to support Clarion Retail events
• Develop a bespoke content management solution that can be used for all events, reducing the client’s future expenditure
• Improve creativity of the sites to engage with target audience

Tactics

• A scalable content management system which can be easily re-skinned without compromising the build or usability of the sites
• Strong calls to action for target audiences on the sites

Results

• Increased registrations
• Easy to manage CMS by client employees
• Reduced future client expenditure
• Improved usability
• Greater surfacing of priority content