Online strategy to increase professional membership
Brief
The ECA wanted to use its online presence to encourage and increase professional membership.
Red Ant strategy
- Develop a complete digital strategy to raise awareness of the brand and services to professionals, consumers and businesses
Tactics
- Create a website that reflects the integrity and credibility of the brand
- Engage with users through a personalised members area
- Entice membership using professional networking sites
- A tailored content management system gives ECA control over the content and the timing of updates
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