Streamlined internal communications
Brief
Volkswagen wanted to streamline communication about warranty issues with franchise dealers across each of its brands.
Red Ant strategy
- Create five branded extranets with one single point of administration to streamline and optimise communications
Tactics
- Secure extranet
- Downloadable categorised documents
- Forums and knowledgebase
- Case tracking with internal messaging system
Results
- A 20% reduction in internal research time
- Warranty cases solved much more efficiently as all information is easily accessible, and staff have access to full centralised case histories, tracking and tracing
