Targeted digital sales campaign

Brief

Filofax wanted a creative, innovative and engaging way to promote the Filofax beauty gift box Christmas campaign

Red Ant strategy

• Identify and locate the target audience and engage with them to encourage conversion and sales
• Provide Filofax with advice and guidelines for future social engagement through global social platforms

Tactics

• Develop an animated microsite aimed at women with an innovative and eye-catching design
• Promotion and campaign seeding through blogger networks and affiliates
• Flash banners in the style of the microsite
• Work with Filofax to develop social networking strategy

Results

• Fastest selling product of all time, through a purely digital campaign