Teaser site design and build for social gaming

Brief

Relentless wanted to generate buzz around the launch of its first self-published title – Blue Toad Murder Files.

Red Ant strategy

• Create a teaser campaign to engage with target audience.

Tactics

• A themed landing page for data capture while the site was being built
• QR codes for potential gamers with the prize of a sneak preview of the game before release
• Several areas for audience engagement
• User communities on social platforms
• Eye-catching design to keep viewers interested and encourage repeat visits