Fully integrated iPhone mCommerce platform with comprehensive catalogue and live lookup
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Brief
3663 wanted to:
- Develop a unique iPhone-based mCommerce platform to reflect feedback from its customers who are looking for more choice in how they can place orders
- Take advantage of the cost benefits afforded by a fully integrated mCommerce platform as a channel to the SME market as well as enterprise clients
- Provide new channels to business which recognise customer wants, needs and service experiences
- Deliver increased sales through securing new customers and encouraging loyalty in existing ones, demonstrating leading edge mobile technology within the industry
Red Ant strategy
- Review customer feedback to identify their requirements
- Design and develop a robust yet flexible mCommerce infrastructure readily adaptable for business growth
Tactics
- Fully integrated Colony Commerce’s mCommerce platform
- Promotion suite with at-checkout offers and final live lookup
- Comprehensive product catalogue with promotional display
- Live lookup schedule of delivery dates/times
- Simple user interface and intuitive design architecture
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