'Going Mobile - a How-to Guide' now available as a podcast

Following the success of Red Ant’s white paper ‘Going Mobile – a How-to Guide’, with hundreds of downloads and rave reviews from brands, experts and academics alike, we’ve taken the unique step of releasing the entire paper as a podcast in a series of 12 instalments.

Part one – ‘Mobile landscape’ - is available from today:

http://www.redant.com/going_mobile_podcast

or from iTunes:  http://itunes.apple.com/gb/podcast/going-mobile-a-how-to-guide/id451124768

We’ll be issuing a new instalment every week, so make sure you subscribe so that you don’t miss any.

Head of Mobile Dan Hartveld says: ‘We like to practise what we preach – our paper makes the point that mobile is possibly the most vital – and certainly the most ubiquitous - method of communication in the 21st century, so it makes perfect sense for us to ensure it’s available on our audience’s choice of mobile devices. What makes it compelling is that we really care about what we’re saying – and that comes across in the podcast.’

Listeners to the podcast will get the inside track on a wealth of industry insight and knowledge, including:

Recognising good strategy vs. bad
Exposing mobile myths
How a mobile product is defined, designed, and delivered
True multichannel strategy and enterprise-level integration
Mobile web vs. apps
Choosing a platform – iPhone, Android, BlackBerry (or something else)?

and much more, including the most important rules for success in the mobile marketplace.

Subscribe to all the instalments free of charge:

http://www.redant.com/going_mobile_podcast

iTunes: http://itunes.apple.com/gb/podcast/going-mobile-a-how-to-guide/id451124768