‘Going Mobile’ essential business guide now available for download FREE of charge
Mobile is a big deal for businesses, whether you want to communicate more efficiently, use it as a commerce tool or exploit its advantages as a marketing medium. All the figures suggest that it pays to get involved right now. But the landscape is constantly changing, and it’s easy to lose your way when it comes to developing a strategy for mobile – if you even know where to start.
Red Ant’s experts have authored a major new guide to the mobile marketplace, designed to map and navigate the territory for you. ‘Going Mobile – a how-to guide’ is a comprehensive toolkit for business which will help you to plan and deliver a comprehensive mobile strategy, including:
- Recognising good strategy vs. bad
- Defining your customers and what they want from mobile
- Exposing mobile myths
- Creating a mobile brand that works
- How a mobile product is defined, designed, and delivered
- True multichannel strategy and enterprise-level integration
- Mobile web vs. apps
- Choosing a platform – iPhone, Android, BlackBerry (or something else)
- Developing, releasing and maintaining your mobile product
- Why publicity is so important
- The future of mobile
and much more, including the most important rules for success in the mobile space.
If you’re like most businesses with serious plans for the future and you’re getting ready to go mobile, or you’ve already entered the space but aren’t seeing the results you had hoped for, download it now, FREE of charge (PDF, 3Mb).
UPDATE
Going Mobile is now available as a podcast and can be downloaded from the links below.
RSS: http://www.redant.com/going_mobile_podcast
or from iTunes: http://itunes.apple.com/gb/podcast/going-mobile-a-how-to-guide/id451124768
The guide will also be available as a mobile-friendly audiobook and podcast series over the next month – please follow us on Twitter to be the first to know.
