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Integrated mobile app with video content

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Brief

Snoveo wanted to bring its online content to a free app for iPhone. It had drawn up full technical specifications and designs, but needed assistance with ensuring the project was delivered on time and on spec. It also required help with back-end integration, particularly with streaming video content.

Red Ant strategy

  • Project manage the build and testing of the app
  • Prepare for App Store submission and management
  • Overcome challenges presented by integrated mobile video streaming into Snoveo’s infrastructure

Tactics

  • Project management of entire build
  • Consultation with Snoveo developers and specification for infrastructure upgrades
  • On demand post-release support

Results

  • App launched to 5* reviews

Snoveo offers free reports of ski and snowsport weather plus piste data from over 250 locations worldwide. It also gives users free video content covering 20 leading ski resorts.

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