Mobile app for anytime quoting with optimised user journey

Brief

PrivateFly was looking to move into the mobile space to offer customers the increased convenience of anytime quoting. It wanted to:

• generate publicity
• take advantage of the fact that  high-net-worth individuals were a perfect match for iPhone
• get expert advice on creating an optimised design for the platform

Red Ant strategy

• Translate PrivateFly’s required  featureset into an optimised user experience and interface
• Ensure good publicity by making the app as easy to use as possible

Tactics

• Complete feature audit to check suitable functionality
• Full wireframing and graphic design of the app
• Optimisation of user journeys
• Consult throughout the build to ensure finished product matched designs

Results

Extensive coverage in relevant publications, including:

• Business Traveller: App of the Week
• International Life: Private Jet charters from your mobile
• Fly Corporate Online: PrivateFly Launches iPhone Jet Pricing App
• Private Jet Daily: PrivateFly introduces iPhone App
• Elite Traveler: PrivateFly Launches iPhone Application For Private Jet Charter Quotes