Mobile apps for publicity

The enormous success of the Apple iPhone and iPad, the growth of Android and the demand for smartphone devices in general among mobile phone users, when combined with the relative novelty of mobile devices in general, means there has never been a better time to generate significant publicity by developing a mobile app. New, innovative mobile ideas when deployed as part of a unified mobile strategy, working in tandem with digital, social and traditional marketing campaigns can lead to huge exposure for relatively little investment, positioning your brand at the forefront of technological innovation and responding to customer needs. Previous successes have resulted in over £1m of free publicity and exposure to tens of thousands of new customers. Tablet devices can also revolutionise live presences (such as trade shows) with exciting and immersive interactive experiences.