Mobile site development for brand awareness and audience engagement
Brief
The RSA wanted to enhance its online presence to:
- raise awareness of the brand
- increase interaction and engagement with its current audience on a new platform
- have ever-present and consistent calls to action
Red Ant strategy
- Develop a feature-rich mobile site for RSA, designed to complement the existing website
Tactics
- Design mobile site to work quickly and efficiently on smartphones
- Includes access to a full list of features – news, events, blogs, articles, Fellowship and project information, plus videos and downloadable pdfs of publications
- Links back to existing RSA site for continuity of content
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