Mobile sites vs mobile apps

When Red Ant is designing your unified mobile strategy, one of the major questions we will consider with you when establishing what is best for your unique business goals is whether mobile web sites or mobile apps (or both) are the most effective way of reaching the majority, or the most lucrative majority, of your customers. Broadly speaking, mobile web offers the largest device compatibility, lower development costs and easier access, while apps have better performance, more immersive interfaces and extended features. Because we offer both mobile web development, and bespoke app development across the range of manufacturers, we have no loyalty to any platform and you can be assured that the route we suggest is the one that will maximise your ROI and exposure, rather than what happens to be fashionable at the time. Our four stage methodology will present the full range of options and the reasons why we choose them, so you can decide which mobile platform with confidence.