Mobile web development

Mobile web remains the mobile platform with the widest reach, with over a quarter of all European mobile users accessing the internet on their phones. While the mobile UI and UX may not be as advanced as bespoke app development, it is the cheapest way of reaching the maximum number of your mobile customers without appearing to discriminate based on handset, making it especially popular with charities, large retailers and public bodies. Many unified mobile strategies feature flagship apps for key mobile platforms, supported with a mobile web alternative for maximum reach. Red Ant will help you decide which mobile platform is best for your business needs, and we have specialists in both app and web development. Additionally, our mobile commerce platform Colony is optimised for both desktop and mobile web access. You may even already have a mobile web solution that you are unhappy with, or that has not been updated to take advantage of the latest advances in web and handset technology – we will work with you to ensure it is maximising the potential of the format.