'Musical sketchpad' mobile app for education and entertainment
Brief
O-Music recognised the potential for O-Generator on mobile devices in the classroom, but it also wanted to reach new audiences outside of the education market. Its aim was to:
- ensure the mobile experience matched the desktop version closely
- bring out several versions and create a varied source of income
Red Ant strategy
- Develop O-Generator for iPhone
- Offer the complete desktop experience in the palm of your hand
- Set up six different versions featuring different instrument sets
Tactics
- Fully mobile optimised design
- Close work with O-Music designers to ensure consistent look and feel
- Extensive optimisation to ensure app runs smoothly across a wide arrange of devices, particularly lower end devices to maximise classroom usage
- Design a marketing and pricing strategy to ensure App Store success
