The Unified Mobile Strategy
Mobile is big business. Approximately 300 million Androids, iPhones and BlackBerrys were sold worldwide last year, and at the end of 2010 – earlier than most industry experts predicted - manufacturers shipped more smartphones than personal computers. Around 23 million people in the UK alone are currently using their mobiles to actively research products, make price comparisons and purchases.
These statistics alone prove that, as a channel to market, mobile demands to be taken seriously – now more than ever. Businesses with any kind of plans for the future can’t afford to ignore it – they need a comprehensive strategy for driving mobile as a channel.
The Unified Mobile Strategy, authored by Red Ant’s mobile experts Dan Hartveld and Alex Sbardella, is an excerpt from our comprehensive Mobile Strategy white paper. It offers a unique insight into how businesses can develop and maintain a practical framework for mobile – one which will deliver measurable results.
Download The Unified Mobile Strategy and discover:
- Six reasons why it pays to have a robust strategy
- Why IT may not be the best department to ‘own’ it
- Seven characteristics of a bad mobile strategy
- What the average smartphone user looks like, how they behave and what they expect as customers
It’s a vital guide for any business with multichannel aspirations – over the coming weeks, we’ll be releasing further excerpts designed to build knowledge and expertise in how to manage and exploit this rapidly growing and powerful medium.
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