Podcast part 5 now available - 'Defining the product'

Part five of our ‘Going mobile’ series of podcasts illustrates how a strong understanding of the needs and wants of your consumers provides you with the ability to place them at the heart of your product definition, and presents a step by step guide to defining precisely what your mobile app or site will do.

Download it free of charge from today:
http://www.redant.com/going_mobile_podcast
or from iTunes:  http://itunes.apple.com/gb/podcast/going-mobile-a-how-to-guide/id451124768

Don’t forget
Parts 1 -4 are still available, and you can subscribe to our podcast so that you receive all 12 instalments.