Retweet competition
Brief
PriceRunner wanted to:
- Promote its reputation as the expert in its field and an indispensable go-to point for smart shoppers
- Use social media to develop a genuinely loyal fan base and demonstrate its unique commitment to providing the most up to date and relevant information
- Use innovative competitions and activities on Twitter to increase followers and improve brand recognition
Red Ant strategy
- Develop a focused, engaging Twitter campaign targeted at online shoppers
- Set out clear parameters for success
- Measure and monitor activity to inform ongoing social strategy
Tactics
- Develop and manage ’10 deals of Summer’ retweet competition, with daily prizes
- Set goals at 3,000 followers and 6,600 retweets/mentions over the course of the competition
- Recommend and source appropriate prizes
Results
- Retweets/mentions target achieved by day 3
- 25,879 retweets and mentions by the end of the campaign – almost 4 times the target
- Followers target achieved by day 8
- 3,277 followers by the end of the campaign
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