The social commerce platform launched

Paul Bidder, the Commercial Director of this division stated:

"People in the industry have been talking about Social Commerce for years, now we have produced a platform that will make selling in the digital social universe a simple and manageable reality"

The platform covers the 3 core areas of eCommerce, mCommerce and Social Commerce, a few of the features are listed below:

Mobile

• Colony Commerce provides you with the ability to sell products through iPhone, Android and browser based mobile devices, allowing your audience to buy anytime, anywhere, within seconds
• The Colony Commerce mobile application suite is used by leading brands, including a household UK supermarket chain generating a 4.4% increase in online sales, adding millions to their bottom line
• Mobile functionality can include wish lists, promotions, store locator, recommend to a friend and mobile to social network integration

Social engagement

• Colony Commerce has full social network integration including Facebook Connect, Twitter @anywhere and XAuth allowing seamless movement between social networks and your eCommerce platform
• The platform allows your customers to quickly promote your products and services through social networks
• Colony Commerce monitors seeding and allows you to build personalised promotional campaigns with your most successful advocates, driving and building engagement with your ever growing audience
• Our fCommerce application allows you to sell directly to your Facebook fans

Channel integration

• Colony Commerce integrates with Channel Advisor to increase your reach and distribute through multiple digital channels including Amazon, eBay, Comparison Shopping Engines and more...
• Integration between Campaign Master and Colony Commerce allows you access to a high end email marketing tool with exceptional rates of deliverability, indepth analysis and email list synchronisation
• Colony Commerce is integrated with Bazaarvoice to bring the power of reviews, ratings and stories to your audience, strengthening customer trust and increasing conversions

User behaviour

• Within a few clicks, a new visitor can be shown content and products that they are more likely to be interested in, by identifying their habits based on calculated persona journeys
• Once Colony Commerce has gathered more information about a specific visitor, their user experience on the site can become even more engaging and effortless, as it surfaces more of what they desire for them to buy and share with friends

KPI and sales analysis

• Setting business KPI’s and having the ability to report back on these will keep the CFO and CMO happy as they will see where the results are coming from
• Identifying basket abandonments quickly will result in better analysis of buying behaviour, especially when combined with the Colony Commerce sales dashboard reporting, to provide an overall review of your eCommerce performance

Brand consistency

• As your central platform, you will naturally have brand consistency across your online store, fCommerce, mobile platform, email marketing and other channels controlled through Colony Commerce
• The platform is design agnostic, which gives you the flexibility to use your preferred designers

Colony Commerce is the social commerce platform

This blog post was written by Luke

For more information on Colony Commerce, visit http://www.colonycommerce.com/social-commerce-platform/