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Articles tagged - community

Integrated community website with social engagement

Integrated community website with social engagement

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Scalextric was looking for a way to rejuvenate its brand and reintroduce the product range to a new, younger audience, increasing revenue while maintaining its iconic status. Red Ant developed a comprehensive online strategy which included a fully integrated and bespoke community website with an eCommerce function. The site received 11 million page views in just 9 months, was a New Media Age site of the week and has recently won an IMA Outstanding Achievement award.

Read MorePosted: 18/01/2012

Fully functional GPS enabled mobile app

Fully functional GPS enabled mobile app

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Lovestruck wanted to extend its brand into the mobile space in order to reach as many of its existing users as possible as well as encourage new signups. Red Ant developed the UK’s first GPS enabled dating app, with real-time dating and full website functionality. So far, the app has been downloaded more than 100,000 times.

Read MorePosted: 04/03/2011

Online Status Symbols

Online Status Symbols

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At the end of 2010, we looked at emerging consumer trends and how they might affect brands in 2011. In the first of a series of articles, we take a closer look at one of them – online status symbols.

Read MorePosted: 05/01/2011

Red Ant receives news of a second IMA for WPO

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More fantastic news! Red Ant has just received news of our second IMA Award for Best in Class for the WPO site.

Read MorePosted: 10/12/2010

Global strategy for site development including SEO and social

Global strategy for site development including SEO and social

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Changeboard was looking for an online experience which would position it as the leading global industry job board, and create and increase engagement with its target audience. Red Ant developed a site which created lifestyle touchpoints, individual brand advocates and a full SEO and social strategy. Changeboard now has the highest unique users, page impressions and job numbers of all specialist HR job sites.

Read MorePosted: 09/09/2010

Teaser site design and build for social gaming

Teaser site design and build for social gaming

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Relentless wanted to generate online interest in its first self-published game. Red Ant created a teaser campaign with an eye-catching design, multiple areas for audience engagement and user communities on social platforms.

Read MorePosted: 16/07/2010

Why we're so excited by geo-locational mobile marketing

Why we're so excited by geo-locational mobile marketing

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If 2009 was the year of Twitter asking 'what are you doing?', we believe that 2010 will be the year of asking 'where are you going?'

Read MorePosted: 15/07/2010

Latest News

Our Topshop iPhone app has been shortlisted for a Retail Week Technology Award

We're up for Mobile Solution of the Year!

Posted: 20/04/2012

We've won Silver at the IVCAs!

In a dazzling ceremony which took place at the luxurious Grosvenor Hotel, Park Lane, the Red Ant team spent the evening rubbing shoulders with the likes of Google, BP, Warner Brothers and Channel 4, then took to the stage to collect their trophy from the BBC’s Kate Silverton.

Posted: 26/03/2012
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The EU's Privacy and Communications Directive comes into force on 26th May The EU's Privacy and Communications Directive comes into force on 26th May
Red Ant joins faculty of top US University Red Ant joins faculty of top US University
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Unique online competition featuring interactive advent calendar Unique online competition featuring interactive advent calendar
Bilingual social and influencer outreach campaign Bilingual social and influencer outreach campaign
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