Understanding Google's latest updates
Our Search expert has taken a look at Google's most recent changes to its search algorithm, and reviews what they mean in practical terms.
Posted: 02/03/2012Articles tagged - search
Posted: 02/03/2012Integrated community website with social engagement
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Scalextric was looking for a way to rejuvenate its brand and reintroduce the product range to a new, younger audience, increasing revenue while maintaining its iconic status. Red Ant developed a comprehensive online strategy which included a fully integrated and bespoke community website with an eCommerce function. The site received 11 million page views in just 9 months, was a New Media Age site of the week and has recently won an IMA Outstanding Achievement award.
Posted: 18/01/2012Google SSL changes
Google is making changes which will reset the boundaries for a private web. Our search expert looks at what this means for the SEO community.
Posted: 01/11/2011Yahoo! and Bing take first steps towards integration of the search alliance in the UK
Yahoo! has announced to advertisers in Europe that their natural search results will be powered by Bing - here's our overview of what this means to website owners.
Posted: 02/08/2011The future of search
Search Ant Sarah Theodorou recently attended the NMA Live Developments in Search event - this is her overview of what was getting everyone talking. UPDATE - response from Microsoft's Cedric Chambaz at the end of this insight.
Posted: 07/02/2011Full digital strategy including SEO, PPC and content management
L&Q wanted to refresh its existing online presence and enhance the customer service experience. Red Ant developed a site with a new, improved identity, with full search functionality and a geo-targeted PPC campaign.
Posted: 19/09/2010Global strategy for site development including SEO and social
Changeboard was looking for an online experience which would position it as the leading global industry job board, and create and increase engagement with its target audience. Red Ant developed a site which created lifestyle touchpoints, individual brand advocates and a full SEO and social strategy. Changeboard now has the highest unique users, page impressions and job numbers of all specialist HR job sites.
Posted: 09/09/2010Design and build enhanced sales platform
Websters aimed to improve conversions and increase its overall online turnover. Red Ant redesigned and rebuilt its website to simplify the user experience and improve usability, as well as setting up a robust SEO strategy.
Posted: 01/09/2010Online strategy to increase professional membership
The ECA wanted to improve its online presence to encourage and increase professional membership. Red Ant developed a complete digital strategy which reflects the integrity and credibility of the brand, engages with visitors through a personalised members area and entices membership using professional networking sites.
Posted: 24/08/2010B2B product awareness campaign
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SMART had great success with its product in the classroom, and it wanted to bring this to the boardroom. Red Ant developed a complete online strategy including viral video, a microsite and full social seeding.
Posted: 15/08/2010.jpg)
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