TMall is part of Taobao, China's number 1 online sales platform. Dedicated to official brand stores and allowing them to sell their goods across Greater China, it's growing fast. We look at what it can offer brands looking to reach China's consumers.
Posted: 09/05/2012.jpg)
Scalextric was looking for a way to rejuvenate its brand and reintroduce the product range to a new, younger audience, increasing revenue while maintaining its iconic status. Red Ant developed a comprehensive online strategy which included a fully integrated and bespoke community website with an eCommerce function. The site received 11 million page views in just 9 months, was a New Media Age site of the week and has recently won an IMA Outstanding Achievement award.
Posted: 18/01/2012Following our expansion into the Republic of Ireland and Brazil, we've opened a Red Ant office in Shanghai, to share our knowledge and expertise with one of the world's most vibrant digital markets.
Posted: 14/12/2011
Varsity was looking for a way to engage with its audience which reflected the lively, dynamic nature of the brand. Red Ant proposed and developed a strategy for migrating Varsity’s entire online presence onto Facebook, reaching its audience where it 'lives' and providing highly engaging content.
Posted: 25/10/2011‘Creating a mobile brand’, part six of our ‘Going mobile’ series of podcasts, is now available for download.
Posted: 23/09/2011‘Defining the product’, part five of our ‘Going mobile’ series of podcasts, is now available for download.
Posted: 06/09/2011
It's the end of the website as we know it - we take a look at what that means and how it will affect businesses in the future.
Posted: 01/09/2011‘Setting objectives’, part four of our ‘Going mobile’ series of podcasts, is now available for download.
Posted: 23/08/2011'Analysing the marketplace', part 3 of our series of 'Going mobile' podcasts, is now available for download.
Posted: 16/08/2011
China is the world's most active nation when it comes to the internet, with millions of bloggers and social network users contributing to a complex and evolving social media landscape. Red Ant's recent visit to China was very revealing - here's just a taste of what we discovered.
Posted: 15/07/2011We're up for Mobile Solution of the Year!
Posted: 20/04/2012In a dazzling ceremony which took place at the luxurious Grosvenor Hotel, Park Lane, the Red Ant team spent the evening rubbing shoulders with the likes of Google, BP, Warner Brothers and Channel 4, then took to the stage to collect their trophy from the BBC’s Kate Silverton.
Posted: 26/03/2012
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