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Two of the UK's largets public bodies have launched revamped websites this week, stimulating a great deal of user feedback - Red Ant's UX expert gives his considered opinion.
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In this article, I'm looking at website membership and how user experience can be adversely affected by poor design. By way of examples, I will be referring to two fictional (at the time of writing) websites; 'Flip Flop Fitz', an online shop selling fashionable flip flop footwear to customers in the UK and 'Bobblebook', a worldwide social-networking site for fans of bobble hats, beanies and berets.
Posted: 27/05/2010
Usability is not an exact science. Nor is it a magic formula that can be applied in minutes to transform your website into a money making machine, sending conversion rates through the roof. It is, as Steve Krug writes, "a matter of common sense". Observing this basic common sense approach can ensure your site is communicating its purpose effectively.
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Usability is about the functional and practical success of a product, such as a website, from the perspective of its user. A website with good usability is easy to learn, efficient at its job and doesn't present the user with more of a challenge than is necessary. Usability doesn't always mean simplicity; sometimes detail and complex interaction is exactly what the user needs. Usability is an important consideration in any project but it is ultimately just one small part of a user's experience.
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Websites do not exist in the physical world. We see them as pixels on screens or projections. We have this space where we have seemly limitless boundaries or restrictions. The only restriction is our imagination but a vast amount of websites use elements either like for like or the ideology associated with it from this Cartesian space.
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Well-designed websites have accessibility built-in and don't make a big deal about it - the simplest solution is often the best.
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Developing a website with accessibility in mind not only maximises your market but has the added benefits of easier maintenance and greater support for search engines.
Posted: 01/01/2010Red Ant has designed and developed a market-leading iPhone app for Topshop, with a unique featureset which engages with customers in-store, at home and online. In just 4 weeks it has been downloaded 280,000 times and has an average 4.5 star rating in the App Store.
Posted: 30/01/2012As part of Red Ant’s ongoing commitment to sharing digital knowledge and expertise, Elisa Harca will be presenting to students from a range of disciplines on Tuesday 31st January.
Posted: 30/01/2012
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