Skip to main Content
We've won an Award!

Articles tagged - usability

6 ways to improve user experience on your website

6 ways to improve user experience on your website

It might look great, but does your website really work for your users? Here are six practical tips for improved user experience from our UX expert.

Read MorePosted: 20/03/2012

Separating signal from noise - a review of new site launches from the Government and the BBC

Separating signal from noise - a review of new site launches from the Government and the BBC

Two of the UK's largets public bodies have launched revamped websites this week, stimulating a great deal of user feedback - Red Ant's UX expert gives his considered opinion.

Read MorePosted: 02/02/2012

Website membership UX

Website membership UX

In this article, I'm looking at website membership and how user experience can be adversely affected by poor design. By way of examples, I will be referring to two fictional (at the time of writing) websites; 'Flip Flop Fitz', an online shop selling fashionable flip flop footwear to customers in the UK and 'Bobblebook', a worldwide social-networking site for fans of bobble hats, beanies and berets.

Read MorePosted: 27/05/2010

Making sure your website works - usability and common sense!

Making sure your website works - usability and common sense!

Usability is not an exact science. Nor is it a magic formula that can be applied in minutes to transform your website into a money making machine, sending conversion rates through the roof. It is, as Steve Krug writes, "a matter of common sense". Observing this basic common sense approach can ensure your site is communicating its purpose effectively.

Read MorePosted: 01/03/2010

Usability to the UX

Usability to the UX

Usability is about the functional and practical success of a product, such as a website, from the perspective of its user. A website with good usability is easy to learn, efficient at its job and doesn't present the user with more of a challenge than is necessary. Usability doesn't always mean simplicity; sometimes detail and complex interaction is exactly what the user needs. Usability is an important consideration in any project but it is ultimately just one small part of a user's experience.

Read MorePosted: 09/02/2010

Website design and usability - keeping it real

Website design and usability - keeping it real

Websites do not exist in the physical world. We see them as pixels on screens or projections. We have this space where we have seemly limitless boundaries or restrictions. The only restriction is our imagination but a vast amount of websites use elements either like for like or the ideology associated with it from this Cartesian space.

Read MorePosted: 03/02/2010

Subtle accessibility

Subtle accessibility

Well-designed websites have accessibility built-in and don't make a big deal about it - the simplest solution is often the best.

Read MorePosted: 09/01/2010

Introduction to Web Accessibility

Introduction to Web Accessibility

Tags:

Developing a website with accessibility in mind not only maximises your market but has the added benefits of easier maintenance and greater support for search engines.

Read MorePosted: 01/01/2010

Latest News

Our Topshop iPhone app has been shortlisted for a Retail Week Technology Award

We're up for Mobile Solution of the Year!

Posted: 20/04/2012

We've won Silver at the IVCAs!

In a dazzling ceremony which took place at the luxurious Grosvenor Hotel, Park Lane, the Red Ant team spent the evening rubbing shoulders with the likes of Google, BP, Warner Brothers and Channel 4, then took to the stage to collect their trophy from the BBC’s Kate Silverton.

Posted: 26/03/2012
All News