Barracuda Pub Group Ltd, which operates over 190 pubs and bars across the UK, wanted a unique and engaging online competition to promote its Party at the Pub brand and Christmas prize giveaway in partnership with key drinks brands.
Posted: 14/03/2012
L’Artisan Parfumeur commissioned Red Ant to develop and implement a social strategy to promote the campaign, drive traffic to its website and increase activity across social platforms.
Posted: 28/02/2012
Scalextric was looking for a way to rejuvenate its brand and reintroduce the product range to a new, younger audience, increasing revenue while maintaining its iconic status. Red Ant developed a comprehensive online strategy which included a fully integrated and bespoke community website with an eCommerce function. The site received 11 million page views in just 9 months, was a New Media Age site of the week and has recently won an IMA Outstanding Achievement award.
Posted: 18/01/2012
3663, one of the leading foodservice wholesale distributors in the UK, wanted to develop a market-leading mCommerce platform to meet customer wants, needs and service experiences and take advantage of opportunities for increased sales and customer satisfaction.
Posted: 18/01/2012
Iceland is one of Britain’s fastest-growing and most innovative retailers, recognised as one of the best companies to work for in the UK.
Posted: 17/01/2012
Varsity was looking for a way to engage with its audience which reflected the lively, dynamic nature of the brand. Red Ant proposed and developed a strategy for migrating Varsity’s entire online presence onto Facebook, reaching its audience where it 'lives' and providing highly engaging content.
Posted: 25/10/2011
MCA4climate is a major initiative designed to help governments, particularly in developing countries, identify climate policies and measures that are low cost, environmentally effective and consistent with national development goals.
Posted: 03/10/2011
AEG commissioned Red Ant Exposure to deliver a series of high-quality vignettes, designed to educate and inform its community of ‘Perfektionists’ about its live Perfunkt Masterclasses, focusing on fine ingredients and trade secrets from some of Europe’s top chefs.
Posted: 20/06/2011
Virgin Unite wanted to use video to deliver a powerful message which would raise awareness of fistula – a devastating post-natal condition which affects thousands of women in Africa each year. Red Ant Exposure was tasked with interviewing ambassador Natalie Imbruglia, and editing the film for a global audience.
Posted: 20/06/2011
Electrolux wanted a stylish, innovative video presentation which would illustrate the concept of the Cube, its unique temporary dining experience. Red Ant Exposure delivered a clear, clean, engaging video which brought the concept to life and resulted in sell-out dining sessions and extensive press coverage across Europe.
Posted: 20/06/2011
PriceRunner wanted to use Twitter in an innovative way to increase its reputation, develop a loyal customer fanbase and secure its position as first choice for smart shoppers.
Posted: 16/05/2011
Colt was looking for a comprehensive social strategy which would raise awareness of its Midsize Business Division products Ethernet and Smart Office, establish the brand as a thought leader in its field, and promote the fact that Colt is more than just a telecoms company.
Posted: 18/03/2011
Lovestruck wanted to extend its brand into the mobile space in order to reach as many of its existing users as possible as well as encourage new signups. Red Ant developed the UK’s first GPS enabled dating app, with real-time dating and full website functionality. So far, the app has been downloaded more than 100,000 times.
Posted: 04/03/2011
O-Music wanted to exploit the potential of its O-Generator sequencer package by making it available as a mobile app. Red Ant developed the O-Generator for iPhone, offering a complete desktop experience with six versions featuring different instrument sets.
Posted: 03/02/2011
Varsity wanted to enhance its brand proposition by offering a digital version of its loyalty card. Red Ant developed and built a Virtual VCard for the iPhone, with registration built into the app allowing for data capture, and unique functionality including a bar finder and drinks jotter.
Posted: 01/10/2010