Global brand building via digital video

Brief

Mondo Visione wanted to enhance brand perception and raise its profile through the inclusion on its website of video endorsement from a number of industry leaders.

Red Ant strategy

Establish appropriate high profile individuals to appear on video
Create a filming environment which accurately reflects brand aspirations

Tactics

Produce a series of ‘talking heads’ videos featuring leading industry figures, including:

President of NASDAQ Charlotte Crosswell
CEO of FTSE Group Mark Makepeace
Managing Director of Bank of New York Mellon Chris Prior-Willeard
Use innovative and leading-edge filming techniques to convey an appropriate corporate atmosphere which commands attention

www.mvexchangeforum.com

Mondo Visione is the leading source of insight and knowledge about the world’s exchanges and trading venues. Since 1991, Mondo Visione has provided those who operate and invest in the global markets with fast, reliable information, delivered in print and online. The company also organises conferences and events where market professionals can share ideas and experience with their peers, regulators, system providers, academics and journalists.

Related News

Hornby brands Argos it this Christmas

Hornby has linked up with Argos to create the Argos Hornby shop just in time for Christmas, with help from Red Ant.

Posted: 01/11/2010

Red Ant’s Gemma Mahoney will give a keynote speech at the uTalk Digital Brand Strategy Summit

On 25th November, Red Ant's Head of Strategy Gemma Mahoney will be presenting alongside Google UK’s MD, the CEO of Mumsnet, the Head of Brand at Aviva and a number of other industry leaders at the uTalk Digital Brand Strategy Summit.

Posted: 12/11/2010

All News