Global digital video campaigns for family audience

Brief

Disney wanted to use Red Ant’s versatility and expertise in two areas:

Production of promotional videos for Disney programming and products across a number of global territories
Reversioning a broad range of film for a global audience

Red Ant strategy

Work with Disney to establish and maintain clear brand objectives at a worldwide level
Use global expertise to develop multi-territory digital video content

Tactics

Script, direct, edit and produce engaging, innovative digital videos for global campaigns, including:

Mother’s Day promotion featuring Disney kids, for multiple territories including South Africa, Poland and mainland Europe
Promotion for leading animated title ‘Phineas and Ferb’ featuring an innovative combination of animation and film for a global audience
Support Nintendo DS launch of ‘Phineas and Ferb’ game with 30-second competition spot, including development of assets and graphics, for pan-European release
Rescript and rework a broad range of Disney films, including major titles such as ‘Camp Rock’, for audiences across multiple territories

Red Ant’s Gemma Mahoney will give a keynote speech at the uTalk Digital Brand Strategy Summit

On 25th November, Red Ant's Head of Strategy Gemma Mahoney will be presenting alongside Google UK’s MD, the CEO of Mumsnet, the Head of Brand at Aviva and a number of other industry leaders at the uTalk Digital Brand Strategy Summit.

Posted: 12/11/2010