Red Ant leads UK retail with the introduction of Apple Pay to its Arcadia apps

, 14th July 2015

In a move which places Red Ant at the forefront of retail innovation, Apple Pay is now enabled for its award-winning transactional apps for leading Arcadia stores including Topshop, Topman and Miss Selfridge.

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Using technology built in to the iPhone 6 and the Apple Watch, Apple Pay pulls users’ credit card, debit card and other sensitive payment data from the Apple Passbook, making in-app checkout quick, safe and seamless.

Apple itself is promoting the apps as three of five that were ready on launch day, focusing on how convenient it is to pay with a single touch within apps. Checking out is as easy as selecting Apple Pay and placing your finger on Touch ID.

Dan Hartveld, CTO at Red Ant, said: ‘We’re dedicated to using the latest technology to deliver a truly connected retail experience, and we’re very pleased to be working with Arcadia to integrate Apple Pay into apps which already offer a full range of customer-focused features. It gives Arcadia customers what they want from their shopping experience – a mobile service tailored to their needs with built-in flexibility, choice and speed.’

Simon Pritchard, Group Digital Director at Arcadia, said: ‘Removing the hassle of filling out forms and payment details is a particular priority for us on mobile. Apple Pay goes a long way towards our goal of creating a frictionless checkout for our apps, and we’re delighted to have had the support of Red Ant in bringing this innovation to market so quickly.’

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