Click and collect, Consumer applications
Following its world-first, fully connected click-and-collect service that increased collection rates by 1% using tablets, phones, kiosks and smartwatches, Halfords partnered with Red Ant to develop and deliver a continuous roadmap of future innovations.
Kicking off with the next-generation Halfords application which brings automotive services, products and booking facilities together in one easy-to-access place, the roadmap is designed to go beyond the existing functionality traditionally found in retail technology projects and explore new and exciting ways to orchestrate customer experiences across multiple touchpoints, offering a truly connected path to purchase.
"We knew Red Ant were a great company to work with, we knew they were market leading, and the technology would integrate seamlessly with our existing systems"
Retail Business Parter, Halfords
Clientelling, Assisted sales, Colleague hub
Built as part of Sofology's strategy to become a fully connected retailer and integrated with their hybris ecommerce website across the full retail estate, the 'Sofologist' application gives sales colleagues a single intuitive tool to manage the complete sales process. It removes the boundaries between online and offline by monitoring customers entering the store with the application and viewing wishlists, empowering colleagues with customer information and preferences, notifying the nearest colleagues when a customer calls for assistance and sending personalised push messages to customers in store.
"We have witnessed first hand just how effective the application is and how comfortable and familiar the experience is to customers"
Assisted sales, Colleague hub
Deployed in 1,350 stores across 8 brands, this dedicated assisted sales application connects online with offline to bring all the benefits of the website to the physical store, increasing conversion and boosting sales. Fully integrated with existing web services and payment platform to allow sales colleagues to check stock, place orders, find product information, get recommendations, accept payments and more. Currently responsible for generating up to 3% of total store revenue.
"Red Ant Have again demonstrated first-class technical and creative app development skills, along with an impressive knowledge of what the customer wants."
Customer Experience Manager, Arcadia Group
Top-rated, fully shoppable application for one of the biggest names in UK retail, that has consistently set the benchmark for mobile fashion since its launch in 2012. The industry-leading feature set includes store locator, barcode scanner, event- and location- based interactivity, personal profiles, wishlists and tailored style advice as well as built-in sharing, reviewing and commenting via blogs, email and social networks. Its success paved the way for connected retail initiatives including the in-store assisted sales application.
"True market insight, sound technical expertise and the ability to deliver and provide ongoing support - Red Ant delivered on all those levels."
Head of eCommerce, Topshop
Mobile commerce and engagement application, offering a readily scalable first step towards future innovations and a fully connected retail experience. Integrated with Demandware, the fully-transactional application features extended functionality like wish lists, social integration, shoppable content, product reviews, personal styling appointment booking, a barcode scanner and favourite store stock checks. The omnichannel nature of the application, complete with connected retail features, has enabled Oasis to explore innovative in-store customer experiences.
"Oasis aims to consistently deliver a complete shopping experience that always puts our customers first. By partnering with Red Ant, Oasis is investing in omni-channel innovation and growth, while also responding to our customers' ever-evolving mobile shopping needs and demands."
Director of Digital, Oasis
A suite of tools that not only transformed the existing paper-based CRM process to give sales colleagues instant access to customer information and past purchases, as well as bespoke marketing, special offers, news and tracked sales commission even for concessions, but also delivered a dedicated application for personal stylists, connecting them direct to VIP customers.
Retail analytics, Colleague hub
Unique customer feedback application using data from social interaction, CRM and ecommerce to give Customer Experience, Bar and Club Managers real-time updates on individual venues, empowering venues to solve customer problems immediately and transform the customer experience.
"Working with Red Ant has allowed us to turn online data into offline action – by giving our hardworking colleagues the right tools and a great user experience, they’re equipped to do what they do best."
Customer Experience Director, Novus Leisure
Cross-platform virtual assistant for package delivery which chats in real time with customers via the messaging platform of their choice - SMS, WhatsApp, Facebook, Twitter, WeChat and more. PAT works through direct connection to any delivery service's API, allowing it to track customers' packages and talk to them in natural language about their deliveries, and gets smarter over time.
The first time a core commerce project had been outsourced by the UK's largest independent online fashion and beauty retailer, we delivered a fully shoppable mobile commerce application designed specifically for the Asian customer. Integrated with the SAP hybris commerce platform and AliPay, features include lookbooks, access to personal profiles, wishlists and Chinese social sharing.
Working closely with Thomas Pink's retail design teams, we delivered a pioneering interactive table that created a captivating retail experience and improved customer dwell time at its Heathrow Airport concept store. Using a multi-platform software solution to maximise touch components, it featured a personalised, made-to-order shirt service as well as access to brand videos, lookbooks, brochures and social channels.
Developed cutting-edge solutions that connect online with offline in a showcase store for leading Swiss fashion brand Heidi.com. Using mobile-led services, customers can experiment and shop online in real time, browse an interactive shop window, receive incentives, obtain personalised information and recommendations as well as access to a personal myheidi.com page with NFC-enabled access and identification.
Assisted sales, AI
First partner in the world to deliver a live cognitive application into retail stores with a multi-channel assisted sales tool. It harnesses IBM Watson's unique ability to recognise natural language queries - either spoken or text-based - and search thousands of documents, product details, customer reviews, blog posts and social content at once to provide contextually relevant answers which get smarter each time.
Developed and relaunched consumer application to improve customer experience and provide the first step in a fully formed mobile application strategy, including plans for the development of rich personalisation and location based features and integration of a unified data and process layer that will assist in the creation of omnichannel experiences and drive an overall improvement in technology use throughout the business.
Consumer application which offers secure, trackable on-the-go use of Access Prepaid service - manage account, view balance, transfers between currencies, live currency conversion rates. 'Live' branding means one application can be used for multiple brands via CMS, for quick and easy roll-out to partners.
Built a specialist consumer application for FootAsylum's 'Kings will dream' brand, integrated with all brand assets and web content. Developed as part of a phased roadmap to deliver the connected retail experience to customers, including plans for personalised services, assisted sales and click and collect.
Uniquely designed to showcase Clarks seasonal collections to build the brand, inspire and excite key influencers. It features rich content and regular updates and gives a preview of the season's newest arrivals facilitated through 'chapter' updates as well as stylised, up-close shots and videos of each collection, animated hotspots providing contextual information, store locator and push notification functionality. Built for quick and easy development across key operating systems, the application covers 7 languages and 17 global regions.
The Cognizant Digital Pioneer
Insight and feedback
In-store Innovation of the Year