Arcadia Group partnered with Red Ant to roll out online ordering in-store across seven of its brands
Using our assisted sales app, we customised the business logic and integrations to deliver across seven of the Arcadia Group’s brands - Topshop, Topman, Miss Selfridge, Evans, Burton, Dorothy Perkins and Wallis.
Using feedback from both sales associates and shoppers, Arcadia recognised that its customers wanted to be able to access the benefits of online shopping in-store (stock checking, ordering, finding items in other stores, the ability to pay using stored card details etc). They wanted an easy-to-use assisted sales app for online ordering in-store.
Our assisted sales app connects online with offline to bring all the benefits of the website to the physical store, improving in-store sales, efficiencies and customer service:
Following a successful pilot to gather user feedback, online ordering in-store via the assisted sales app has proved to be a great success:
"Arcadia Group is always looking for exciting ways to develop our business and encourage new ideas and innovation. So much of what we do is about ensuring that our customers are satisfied and improving their shopping experience – whether in-store or online. With online ordering in-store, working with Red Ant has helped us give our sales associates the tools they need to provide a more efficient, connected experience that shoppers are looking for. We are excited about how their technology will help us to develop further innovations and better ways to engage with our customers."
Simon Pritchard, Group Digital Director at Arcadia Group