Download our White papers

The experts at Red Ant have authored a series of white papers, designed to provide businesses with guidance and advice on a number of subjects, and they're available to download freely:

Going Mobile - a how-to guide

Mobile is big business. Approximately 300 million Android, iPhone and BlackBerry handsets were sold worldwide last year, and by the end of 2010, around 23 million people in the UK alone were using their mobiles to actively research products, make price comparisons and purchase goods and services.

'Going mobile – a how-to guide' is a comprehensive toolkit for business which will help you to plan and deliver a comprehensive mobile strategy. It offers a unique insight into how businesses can develop and maintain a practical strategy for mobile – one which will deliver measurable results.

Download - Going Mobile - a how-to guide (PDF, 3mb)

'The Unified Mobile Strategy' is an excerpt from 'Going mobile', giving a brief overview of the key elements covered in the full whitepaper.

Download - Unified Mobile Strategy (PDF, 247kb)

Going global: Running a multi-language website

Taking the first steps towards developing a multilingual presence online can be daunting – the languages you select and the way you present them on your website need careful consideration and a sound framework for implementation.

‘Running a multilingual website’ provides businesses with practical advice and some valuable inside information on how to approach multi-language site development.

Download - Running a Multi-Language Website (PDF, 300kb)

Planning and managing a digital strategy

Given the fact that the internet economy is now worth more than £100 billion in the UK alone, it’s no longer enough to simply pay lip service to digital engagement. ‘Planning and managing a digital strategy’ provides a fundamental resource for meeting the challenges of audience engagement in the digital age and gives businesses a thorough, practical, 50-page toolkit encompassing planning, creation, actualisation and evaluation.

Download - Planning and managing a digital strategy (PDF, 3mb)