Red Ant Social Media provides businesses with robust and proven strategies for integrating social networking activity into their promotional and brand building campaigns.
Through careful planning and research, Red Ant Social Media allows you to fully exploit the potential of this powerful medium. We specialise in B2B and B2C social media,
giving you unprecedented access to a wide range of audiences with a high level of interaction.
Pinterest is a rapidly-growing social phenomenon, particularly among women - one which places imagery at the heart of its community. Our social experts provide top tips for brands looking to make the most of Pinterest and all it has to offer.
Posted: 04/05/2012
Today Facebook announced its organ donation initiative, adding to a growing list of altruistic activities by major corporations. We look at how social media has played a vital part in promoting digital philanthropy, both for businesses and individuals.
Posted: 01/05/2012
Facebook is about to switch all users - brands and individuals - to its Timeline layout. Our social experts offer key insights and top tips for making the most of the transition.
Posted: 29/03/2012
Social Media Week is currently running a series of high profile events across the world, and Red Ant will be taking part in Sao Paulo, sharing our knowledge and experience of global social campaigns.
Posted: 15/02/2012
Internet memes have become part of the fabric of the web, where ideas and opinions spread almost instantaneously among millions of people. We take a look at how achieving meme status can affect brand image.
Posted: 12/12/2011
Google+ has finally launched Pages - a move much anticipated by brands. But has it lived up to their expectations, and is it a viable platform for social engagement? Our Stratetgy Director Gemma Mahoney weighs up the pros and cons.
Posted: 18/11/2011
Facebook has made a number of significant changes to how it looks and how it works over the last few weeks. We look at their importance and how they will affect brands.
Posted: 04/10/2011
StumbleUpon's users have been sharing, reviewing and recommending their favourite web pages, photos and videos for almost a decade - today, they're 15 million strong and growing. We look at how businesses can use StumbleUpon and its paid discovery options to reach this audience in a targeted and engaging way.
Posted: 13/09/2011
Google+ will soon be running its first business trials, but companies shouldn't wait until the programme is publicly open before considering some potential pitfalls and benefits. Here's why.
Posted: 20/07/2011
China is the world's most active nation when it comes to the internet, with millions of bloggers and social network users contributing to a complex and evolving social media landscape. Red Ant's recent visit to China was very revealing - here's just a taste of what we discovered.
Posted: 15/07/2011
It's still early days for the Google+ project, but it has already generated a good deal of discussion among those who have tried it out. Red Ant's CIO Richard Conyard gives his expert opinion.
Posted: 06/07/2011
Regulators in France have recently decided that broadcasters can no longer refer to Facebook or Twitter, as they are commercial entities and it's unfair to their competitors. But what does this legislation really mean, and at what stage does a commercial proposition effectively become common property?
Posted: 16/06/2011
Almost one in every two members of the population in the UK and Ireland now has a Facebook account. So how do businesses use this to increase engagement with their audience?
Posted: 04/03/2011
Facebook’s latest figures (November 2010) show that around 575 million people now have a profile – approximately 8.5% of the world’s population. And, as we reported previously, the highest user percentages are not necessarily in the countries you would expect.
Posted: 09/12/2010
Saturday 27th November was the night Smirnoff brought Miami to London for the culmination of their Nightlife Exchange 'Be There' campaign. London’s Troxy gave us a taste of Miami’s beach culture, complete with palm trees, Havana hats, sunnies and virtual swimming pools - and Smirnoff threw one hell of a party. We were there to party Miami-style, to find out how Diageo brought the brand experience to life…and how they integrated digital into the real world.
Posted: 08/12/2010
At F8, we were very excited by the announcements surrounding the three new technologies Facebook were implementing; so excited, that it took us just 2 hours following the announcement to add the new 'like' social plugin to our site.
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Colony Commerce, the social commerce platform, has now been launched. It offers clients an eCommerce platform, mCommerce solution and social integration as standard. Colony Commerce is a quick to market next generation eCommerce platform that will allow brands to engage with customers via web, mobile and social networks.
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Remember Wednesday 21st April 2010 – this was the date that Facebook declared that it is going to take over the web. Okay perhaps that's going a little too far, but there certainly were some very, very cool announcements at F8, the Facebook conference.
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Harnessing the power of word of mouth promotion for your brand
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Why Twitter should be an informal chat, not Speaker's Corner
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A look at Google's Open Social API
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Lies, damned lies and statistics - who determines what is a meaningful conversation on Twitter?
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This week, we've been updating our knowledge base specifically in regards to Facebook. This threw up a few interesting facts and figures that we thought that we would share. Sources for the facts and figures are the Facebook advertising tool and Wikipedia. Although the research was only carried out yesterday (12 August 2009), given the speed of the web, this will be out of date very quickly!
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As we all know the online world is a fast paced technology and in order to succeed and continue growth, it is essential to keep up with latest technologies and marketing tools. These tools will enable the increase in brand awareness that is needed to improve online sale and business opportunities, especially in the current climate. I hope to give you an insight into how this can be achieved and the steps you must take to ensure your campaign is successful.
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The industry has moved, the key ideologies that this current stage of digital strategy and website design will impart are that: * it is no longer acceptable for a brand to wait for the audience to visit * brands must communicate to prosper * positive engagement snowballs, arrogance creates stagnancy The evolution of audience expectation is increasing at a rate of knots and the whole website design, digital strategy game needs to keep up.
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It's important to work out how much time to spend on social engagement - here are some pointers to help you plan and evaluate.
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Social engagement presents a world of opportunities to people wanting to get their message out. Here are some ideas for making the most of them.
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We're up for Mobile Solution of the Year!
Posted: 20/04/2012In a dazzling ceremony which took place at the luxurious Grosvenor Hotel, Park Lane, the Red Ant team spent the evening rubbing shoulders with the likes of Google, BP, Warner Brothers and Channel 4, then took to the stage to collect their trophy from the BBC’s Kate Silverton.
Posted: 26/03/2012
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