Red Ant Mobile enables businesses to take full advantage of the rapidly evolving mobile market. We provide a full range of services from expert advice on mobile strategy to the development and delivery of custom mobile applications.
Red Ant Mobile apps cover everything from small promotional tools to fully-fledged retail and social experiences. We also licence our own mobile commerce platform, specifically designed to allow existing retailers to offer a mobile storefront with minimal effort.
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3663, one of the leading foodservice wholesale distributors in the UK, wanted to develop a market-leading mCommerce platform to meet customer wants, needs and service experiences and take advantage of opportunities for increased sales and customer satisfaction.
Posted: 18/01/2012
The mobile experts at Red Ant recently attended DroidCon, Europe's largest Android conference, and got unique access to the latest opinions, trends and developments in the Android community. Here's our take on DroidCon's key messages.
Posted: 21/10/2011
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As the mobile channel matures and technologies develop, so too does the field of Mobile User Experience. We share ten tips for great mobile UX.
Posted: 16/08/2011
On Monday, Apple announced the latest edition of the operating system that powers iPhones, iPads, and the iPod Touch – iOS 5, set for release this Autumn. Our tech team have taken a peak under the bonnet of the latest code, searching for what we think are the most interesting changes for both new and existing apps.
Posted: 09/06/2011
Red Ant's mobile experts have authored a major new whitepaper which provides businesses with an essential guide to everything mobile - from developing a strategy to releasing a product. It's a vital read and you can download it now - free of charge.
Posted: 31/05/2011
Last night, Lord Sugar tasked his budding Apprentices with designing and publicising a smartphone app. Red Ant's Mobile Products Manager, Alex Sbardella, has a look at the two teams' performances, and gives 10 lessons you can learn from their mistakes to guide your own mobile strategy.
Posted: 12/05/2011
The mobile revolution is well underway – it has already had a profound effect on the way we work, shop and socialise. Red Ant's mobile experts Dan Hatrveld and Alex Sbardella have authored The Unified Mobile Strategy - a white paper which lifts the veil on this powerful channel to market and offers some valuable advice on how to build an effective mobile strategy.
Posted: 18/03/2011
Lovestruck wanted to extend its brand into the mobile space in order to reach as many of its existing users as possible as well as encourage new signups. Red Ant developed the UK’s first GPS enabled dating app, with real-time dating and full website functionality. So far, the app has been downloaded more than 100,000 times.
Posted: 04/03/2011
O-Music wanted to exploit the potential of its O-Generator sequencer package by making it available as a mobile app. Red Ant developed the O-Generator for iPhone, offering a complete desktop experience with six versions featuring different instrument sets.
Posted: 03/02/2011
The subject of whether it's better for businesses to invest in mobile apps or mobile websites has stimulated a great deal of discussion. Red Ant gives an expert opinion on a question posed on LinkedIn.
Posted: 24/11/2010
Varsity wanted to enhance its brand proposition by offering a digital version of its loyalty card. Red Ant developed and built a Virtual VCard for the iPhone, with registration built into the app allowing for data capture, and unique functionality including a bar finder and drinks jotter.
Posted: 01/10/2010
Snoveo wanted to offer its online content as a free iPhone app. Red Ant project managed, designed and built an app complete with integrated mobile video streaming. It launched to 5* reviews.
Posted: 30/07/2010
The RSA wanted to raise brand awareness and increase interaction and engagement with its audience on a mobile platform. Red Ant developed a feature-rich mobile site to complement the RSA’s existing website, with a full list of features including news, events and blogs.
Posted: 18/07/2010
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If 2009 was the year of Twitter asking 'what are you doing?', we believe that 2010 will be the year of asking 'where are you going?'
Posted: 15/07/2010
PrivateFly was looking to move into the mobile space to offer customers anytime quoting for private jet hire. Red Ant carried out full wireframing and graphic design of the PrivateFly mobile app, and optimised the user journey. The app has had a very positive response and has received extensive coverage in a number of publications.
Posted: 13/07/2010
Magners wanted to support an offline competition with an innovative mobile strategy. Red Ant developed a mobile competition using text messaging and a branded microsite. There were more than 46,000 competition entries via text, and all winners claimed their prizes.
Posted: 11/03/2010
We're up for Mobile Solution of the Year!
Posted: 20/04/2012In a dazzling ceremony which took place at the luxurious Grosvenor Hotel, Park Lane, the Red Ant team spent the evening rubbing shoulders with the likes of Google, BP, Warner Brothers and Channel 4, then took to the stage to collect their trophy from the BBC’s Kate Silverton.
Posted: 26/03/2012
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