NMA 'site of the week'
30% increase in group sales
Developed a complete commercial strategy, revitalising several Hornby brands to appeal to a younger audience as well as re-engaging brand advocates and enthusiasts. Developed a platform which supports multiple sites and allows for full stock integration, and delivered a comprehensive online experience with a solid, community-based core.
- Commercial platform for bespoke community sites that clearly communicate the core Hornby brand
- Multiple site CMS for complete management of all content and products across five branded websites
- Full integration across all Hornby brands and internal stock management and distribution systems