Red Ant to demonstrate cognitive retail tech at Mobile World Congress

Red Ant, 2nd March 2015

IBM has invited Red Ant’s CEO Dan Mortimer and Product Strategy Director Alex Sbardella to demonstrate the power of cognitive sales trainer SellSmart as part of its Digital Service Provider Solutions showcase at this year’s Mobile World Congress, 2nd-5th March, Barcelona, Hall 3 Stand 3H30.

As a winner of the IBM Watson Challenge announced at last year’s Congress, Red Ant is currently the only company in Europe using the unique capabilities of IBM Watson to develop next-generation retail apps. SellSmart is designed to enable every sales person to effectively become an ‘expert’ by:


Mobile World Congress at Fira Gran Via in Barcelona.

  • Using the latest breakthroughs in natural language processing to make sense of sales manuals and business documents
  • Integrating with eCommerce databases to automatically link content and products, tailoring to relevant demographics and purchase histories to boost conversion rates and improve cross-selling
  • Working with voice recognition and a simple to use question-and-answer interface
  • Getting smarter each time it is used, thanks to IBM Watson’s unique learning system

CEO Dan Mortimer says: ‘We’re experiencing a revolution in the way retail works – the technology available to customers and businesses alike means that retailers need to take a radical approach to shop floor sales to remain relevant in the mobile age. SellSmart is part of a framework of solutions which will allow retailers to do just that – explore new markets, discover new ways to work and empower business and IT leaders to manage their operations more effectively than ever before.’

Red Ant will be demonstrating SellSmart in Hall 3, Stand 3H30.