Novus wins Gold for its Customer Experience dashboard built by Red Ant

Red Ant, 20th July 2018

Novus, the UK’s leading bar and restaurant operator, has won Gold at the UK Digital Experience Awards in the ‘Customer reviews and Feedback’ category for its industry-first Customer Experience Dashboard, offering real-time customer feedback and business insight.


Designed to recognise excellence and innovation in the use of digital technology to improve the customer experience, the UK Digital Experience Awards have become one of the most important events in the calendar for CX professionals across the UK. Novus fought off tough competition from Tesco Bank, Three UK and Mamas and Papas to take home first prize.

Developed using Red Ant’s digital store platform to integrate and orchestrate data from a variety of sources in real time, the Customer Experience Dashboard allows Novus to review, respond to and analyse customer feedback from one central place. This gives them the ability to easily track online review sites, customer surveys and social media, making it simple for the business to react quickly, adapt and improve its offering to drive continued success.

Novus’ Customer Experience Director Simon Gaske said: ‘We are thrilled to have won in one of our most significant fields of innovation at the UK Digital Experience Awards. As a business, we are committed to revolution, with our customers at the heart of every decision we make. It is so important to us that we take on board every piece of feedback and make the late night experience as fantastic as possible. To have these efforts recognised by such an important panel and against such formidable competition is a true honour.’

Red Ant’s CTO Dan Hartveld said: ‘Novus has a genuine commitment to ensuring their customers have the best possible time, and thanks to their enthusiasm for using the latest technology to make this happen, we were able to use our digital store platform to deliver something truly unique which gives staff all the information they need, delivered right into their hands right when they need it. Winning this award confirms Novus’ position as an innovator, a market leader and a business that has customer experience at the heart of everything it does.’

Watch the video for a detailed rundown of the application’s features: