Forrester features Red Ant in new Retail Associate Enablement report

Ananda Chakravarty with Fiona Swerdlow, Sam Wolken and Shayna Neuburg, 2nd May 2018

We're delighted to be included in the Now Tech: Retail Associate Enablement, Q2 2018 report, which gives an expert view on how to evaluate and select the right tools and technology.

Read the report here. (Note: access requires subscription or purchase)

"To meet ever-rising customer expectations, store associates need new processes and tools - which, in turn, require retailers to provide improved training and technology."

You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labour and store operations efficiency. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, scope, customer base and vertical market focus. Digital business retail professionals should use Forrester's Now Tech report to understand the value they can expect from a retail associate enablement provider and select vendors based on needs and functionality.