Halfords, the UK’s leading retailer for leisure and car products, teamed up with Red Ant to trial a world-first connected pick from store app using smartwatches
Working with Red Ant’s digital store platform, Halfords piloted the process in its Leamington Spa store, with in-store tablets for customer use as well as phones and smartwatches for staff who are responsible for picking items ready for customer collection.
Halfords has a reputation for giving its customers the best possible, most innovative shopping experiences, and wanted to trial the latest technology for a better click and collect service in its Leamington Spa branch.
Red Ant’s solution offers a fully connected pick from store app, based on tablets, phones, fixed displays and smartwatches - the first of its kind globally:
Integration with the Halfords consumer app will allow staff to automatically prepare customer orders before they arrive, using geolocation in the store or shopping centre car park.
Our pick from store app comes with a built-in real-time dashboard, so all results are delivered automatically and immediately.
“We’re always looking for new ways to enhance the shopping experience for our customers, whether it is in store or online. Our Store innovation programme has been set up to allow us to trial innovative ideas and test them in a real-world environment, so that we can see in a very practical way how they could benefit both customers and colleagues. The click-and-collect pilot in our Leamington Spa store is a world first, and an innovative step towards providing a fully-connected retail experience for our customers.”
Katrina Jamieson, Business Transformation Director at Halfords