Sofology, the UK’s largest sofa specialist, partnered with Red Ant to introduce its clienteling app to sales associates
Our clienteling app empowered sales associates (known as Sofologists) to deliver a personalised experience by connecting online with offline.
Sofology wanted customers visiting its stores to see Sofologists as trusted allies in the sofa-buying process, able to deliver a personalised experience, with support tailored to customer preferences. They asked for a system which is easy to use, flexible enough to cope with the demands of a modern retail business, and future-proofed for a long-term development roadmap.
We used our clienteling app’s integration, personalisation and customer insight capabilities to give Sofologists everything they need to know at their fingertips:
"Red Ant has been very agile and responsive to our requirements, we've had a very productive relationship working with our two technical teams and we've produced a great solution at the end of it. We have witnessed first hand just how effective the application is and how comfortable and familiar the experience is to customers."
Jon Cleaver, CTO at Sofology